Merchandising – the right standards and the right process

Australian Pharmacy Professional Conference & Trade Exhibition will again welcome back retail consultant and strategist Malcolm Scrymgeour, Director of Zumo Retail as a speaker for 2017.

Malcolm Scrymgeour has forged a formidable reputation as a retail management consultant, working in senior executive marketing and merchandising roles for global brands such as Cadbury, Cocoa-Cola, Shell and the Mayne Group.

Throughout his time working across a diverse scope of retail channels including pharmacy, liquor, convenience stores and newsagents; Malcolm developed the FAR-SPPACE™ concept for assessing the in-store consumer experience.

“Consumers subconsciously judge a store; the first thing they notice is ‘freshness’ and this is the same when buying products from the shelves,” he said.

Join Malcolm for his session on Sunday 12 March, and gain insights into managing and executing merchandising standards and processes that work for your store.  Malcolm will also outline a merchandising manual, which includes examples and images of standards required for gondola ends, shelves, promotions and much, much more.

Learn how to excel in retail with Malcolm Scrymgeour’s session ‘Merchandising – the right standards and the right process’ at APP2017 Retail Pharmacy Excellence Stream.

The APP2017 Retail Pharmacy Excellence Stream is specifically designed for pharmacy assistants and will offer attendees with some essential tools required to maximise a pharmacy’s retail function.

When: Sunday, 12 March 2017
Time: 8.30am – 12.35pm

To view pharmacy assistant registration options and the program and for this stream, download the Pharmacy Assistants at APP2017 brochure.

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